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In 2003, when America was still getting acquainted with the “Axil of Evil,” Parade, the Sunday newspaper supplement best known for its Hummel figurine ads, asked The Book of Lists author David Wallechinksy to compile a list of the world’s top 10 dictators. The feature proved so popular that he has repeated it every year since, drawing on government data and human rights groups’ reports for his admittedly subjective project. (Chart shows the ranking of the top-10 dictators whose PR efforts Joshua Kurlantzick documents above.) Wallechinsky says that he hears from PR firms that represent the dictators�”perhaps pleading, “Dude! My guy’s way worse than Kim Jong Il”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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