Jargon Watch: “Long War” Goes the Way of GWOT

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Man, if only the Pentagon put as much effort into winning the war as it does into rebranding its losing efforts.

Remember when
GWOT (Global War On Terrorism) became GSAVE (Global War on Violent Extremism). Well, at least that’s what Donald Rumsfeld proposed back in 2005. Evidently, even Bush thought this was stupid.

As for the “long war”—this one was coined by Gen. John P. Abizaid before he retired as head of the Central Command. According to the NYT, “it was intended to signal to the American public that the country was involved in a lengthy struggle that went well beyond the war in Iraq and was political as well as military.”

Except, whoops, folks in the Middle East took it to mean that they’d be occupied for a long time. The Times also notes that U.S. officials seem to be using the phrases “Islamic fascism” and “jihadist” less regularly, as they seem to have offended Muslims worldwide, and even helped recruit folks to fight us. (D’oh!) The Pentagon has also dropped “Salafist Extremist Network,” presumably because only Juan Cole knew what it meant.

“We continue to look for other options to characterize the scope of current operations,” said a Pentagon spokesperson.

SNAFU? Vietnam II? Hundred Years War?

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate