Whatever Happened to Jingles in Political Ads?

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Here are a couple old timey campaign spots to remind you of when politics was simpler. Or if politics wasn’t simpler, political messaging certainly was. The message of the first? “I like Ike.” Literally, that’s it — over and over and over. The message of the second? “Kennedy Kennedy Kennedy.” Good times.

This one’s from the Eisenhower campaign in 1952:

This one is from the Kennedy campaign in 1960:

But just so you don’t think attack ads are a new invention, here’s one where the Kennedy campaign gets nasty, using Ike’s words against his own VP, Richard Nixon.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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