Bad Moon Rising for John McCain

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I hear hurricanes ablowing. I know the end is coming soon.

Faced with the second straight quarter of poor fundraising — McCain’s $11.2 million pales in comparison to the $32.5 million of Obama and $27 million of Clinton, and is actually a decrease from his total last quarter — McCain’s campaign laid off at least 50 people and is asking senior staffers to take pay cuts or work without pay. The campaign had promised that the second quarter would be better the first.

The staff cuts are the second of the short campaign season. “At one point, we believed that we would raise over $100 million during this calendar year, and we constructed a campaign that was based on that assumption,” said McCain’s national campaign manager, who is planning to work for several months without wages. “We believe today that that assumption is not correct.”

Uh, yeah. McCain was so confident earlier this year that he actually spent more on staff than any of his Republican rivals. He was, in effect, trying to play the role of George W. Bush in the 2000 primaries: the cash-flushed frontrunner. Now he’ll have to return to the campaign he ran in 2000: the outsider, the underfunded uphill battler. It’s ironic that he’ll return to the style that he used against Bush when it’s likely an embrace of Bush’s two top priorities, the Iraq War and comprehensive immigration reform, that are killing McCain with Republican donors in the first place.

And one last note. McCain’s campaign has only $2 million left in the bank, which, according to Newsweek, makes it the most financially irresponsible of any in either the Democratic or Republican fields.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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