Campaigns Fail to Adapt to New Primary Schedule

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Via Brad Plumer at The Plank, I spotted this neat New York Times graphic on where the major candidates have campaign offices. The most significant observation, other than the fact that the Democrats are running far more developed campaigns than the Republicans, is that all of the campaigns seem to be missing the significance of the new primary calendar.

Put aside the traditional early states of Iowa, Nevada, New Hampshire, and South Carolina (all between Jan. 14 and Feb. 2). Florida has moved up to Jan. 29 and a whole slew of states have moved up to Feb. 5: Arizona, California, Colorado, Georgia, Illinois, Michigan, Missouri, New Jersey, and on and on.

Let’s take the six from that group of newly significant states that have the most electoral votes (i.e. largest populations): Florida, California, Illinois, New York, Pennsylvania, and Texas. Now using the NYT graphic, let’s count up the number of campaign offices in each state (count limited to the three frontrunners in each party).

Florida: GOP 2; Dems 2
California: GOP 1; Dems 2
Illinois: GOP 2; Dems 2
New York: GOP 1; Dems 3
Pennsylvania: GOP 0; Dems 0
Texas: GOP 0; Dems 1

That’s nothing! Compare this to the fact that Hillary and Edwards have nearly 20 offices apiece in the traditionally important combo of Iowa and New Hampshire. And Obama one-ups them, with almost 30! Obama has around 20 offices in Iowa, and zero in Pennsylvania and Texas. And only one each in Florida, California, and New York.

I know the candidates simply don’t have the money to campaign everywhere, and I know it’s still early. And I’m aware that the internet has allowed the campaigns to reach people in places where they don’t have a physical presence. But it’s easy to make the argument the campaigns, run by people who have been part of the system for years and were honchos in presidential elections past, are stuck in an earlier mindset. They have yet to adapt to present realities.

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From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

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