July 17, 2007

I Smell a Hit

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mojo-photo-smell.JPG So, how can kids these days be convinced to shell out big bucks for CDs when free mp3s of the new Fergie megajam are just a click away? Here’s an idea: add value through the magic of odor. CMJ reports that CDDVD Now! plans to introduce scent-infused scratch ‘n’ sniff CDs, which they’re calling “Rub ‘n’ Smell Discs.” Seriously. The Bay Area company alleges that scents “stimulate purchase activity,” which I suppose is true when you smell cookies and then buy actual cookies. The scents are applied to the CD surface as a varnish, customers release the odor by lightly rubbing the surface. Stock scents offered include standards like Strawberry and Watermelon, pleasant surprises like Ocean Mist and Clean Cotton, and bafflers like Asphalt and Stinky Cheese. Custom scents are also available… please tell me the new Collie Buddz CD will smell like Cheetos and Ho-Hos.

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PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

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