August 8, 2007

Primaries in Early States to Move Up Even Further

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The WSJ‘s Washington Wire notes that the primary insanity is still getting worse.

[New Hampshire and South Carolina] are moving up their presidential primary dates earlier into January, according to a prominent South Carolina Republican…. That likely will force Iowa — always protective of its party caucuses as the first-in-the-nation nominating contests — to make good on its vow to move their date from next Jan. 14 into pre-Christmas December.

Pre-Christmas December! We’re talking almost a full year before the general election, which at this point will probably just go to whichever party is least sick of its candidate. And let’s not even begin on the pointlessness of the conventions, which used to officially choose a nominee amongst legitimate contenders and will now be a hollow media event (sorry, an even more hollow media event) a full seven months after the first primary.

(H/T Kevin Drum)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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