A Brief History of the Corporate Anthem

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.


Perhaps the stress of putting out a new issue is getting to them, but everyone around the Mother Jones offices has been e-mailing each other cheesy corporate theme songs today. You’re all kooks! Some of these are more well-known than others, but it seems a shame not to share them with you, dear Riff readers.

First up, the saga of Nixon Peabody. Once there was a law firm who thought celebrating some good press with a specially-commissioned tune was a great idea, and I guess you know the rest:

Style: ’80s soul played by a wedding band
Great line: “There’s no disputin’/The folks at Fortune Magazine agree!”

Next, feel the power of KPMG. Their theme song, “Vision of Global Strategy” got a blogger in trouble when he linked to it, back in 2001.
Listen here.
Style: Japanese ballad
Great line: “We’ll be number one, with effort and fun!”

This isn’t really a corporate theme song, but I remember it as one of the first “Internet memes,” back in the early days of this awesomely entertaining series of tubes. Steve Ballmer of Microsoft was filmed at a developers conference, chanting, well, “developers,” over and over, and after it was circulated, people began making their own remixes and mashups. Check out the techno mix:

Style: The Prodigy
Great line: when he says “developers” the 293rd time

Don’t forget Price Waterhouse Coopers, who burst onto the corporate theme song scene back in 2001 with their hands-in-the-air anthem, “Your World, Our People.”
Listen here
Style: What was that Kenny Rogers/Sheena Easton duet?
Great line: “We don’t sell no dogma/All we’ve got is skill”

Finally, of course, late last year, a Bank of America employee was aiming for a raise and put together a little ditty about B of A’s merger with MBNA, set to the tune of U2’s “One.” It’s so excruciating, I’ve never actually sat through the entire thing; if you ever want me to stop being a criminal, clamp my eyes open Clockwork Orange-style and force me to watch this over and over, I’ll be a real horrowshow chelovek.

Style: Bono gone bad
Great line: “We’ve got Bank One on the run/What’s in your wallet, it’s not Capital One”

Don’t forget the level this came to: in November, comedian David Cross covered “One Bank,” with Johnny Marr, formerly of the Smiths, before a Modest Mouse show in New York City.

Corporate anthem websites seem to come and go rather quickly as their hosts get hit with ceast-and-desist orders. Hopefully these fine companies have all found their sense of humor by now, ha-ha. Commenters, any other corporate themes out there make you want to abolish capitalism? Or any ideas for a Mother Jones theme song?

From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika

From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

INDEPENDENT. BECAUSE OF YOU.

Mother Jones has no billionaires calling the shots—just readers like you making fearless reporting possible

Donate