Big Pharma Pressures Doctors in the Developing World


pills2.jpg

A new air conditioner, washing machine, microwave, camera, television, expensive crystals, and a luxury vacation.

A fabulous Showcase Showdown package? Nope. Just some of the loot that pharmaceutical companies like GSK, Novartis, Roche, and Wyeth are offering doctors in the developing world in exchange for prescribing their drugs, according to a report just released by Consumers International.

If all that schwag isn’t enough to raise your hackles, consider the fact that as part of their promotional strategies, drug companies often bend the truth about the pills they’re pushing. An example from the report:

An article in the Pharmaceutical Society of Ghana’s
(PSGH) newsletter claimed “Lifestyle modifications [such as diet and exercise]
alone are usually ineffective in maintaining weight loss on a long term basis
so there is usually the need to institute supported drug therapy.” While other
types of treatments are mentioned, Roche’s Xenical is the only branded
product named in the article. Below the packaged Xenical pills, as pictured
on the left, the article advised readers to get customers to take one pill after
a fatty meal.

No wonder, then, that another recent study found that 50 percent of drugs in the developing world are misprescribed.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.