October 17, 2007

Lights Out San Francisco

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logo-dark.png Sydney led the way last March. San Francisco is going dark this Saturday night, October 20, from 8-9pm, to send a message on global warming:

Lights Out San Francisco is a citywide energy conservation event on Oct. 20, 2007. On this night, we invite the entire city of San Francisco to install one compact fluorescent light bulb (CFL) and turn off all non-essential lighting for one hour.

Word has it that both bridges and the Transamerica Pyramid are on board, and many restaurants will offer candlelight dining. There’s also a great party going on in Dolores Park. Drop by. . .

But why just one CFL? And why wait for your city to catch on? Join in from afar.

Julia Whitty is Mother Jones’ environmental correspondent. You can read from her new book, The Fragile Edge, and other writings, here.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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