October 5, 2007

The New Gideons Bible Or How To Really Save The World

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I’ve got an idea. You know all those free Gideons Bibles in hotel rooms all over the world that nobody reads (how many trees? how many carbon emissions?). Let’s start a new movement. Let’s, one by one, replace them with copies of The Hydrogen Age: Empowering A Clean Energy Future, by Geoffrey Holland and James Provenzano. It’s loaded with stories (and pictures) of one view of salvation. Don’t like hydrogen? Pick the vision/book that you offers your version of redemption.

Julia Whitty is Mother Jones’ environmental correspondent. You can read from her new book, “The Fragile Edge,” and other writings, here.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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