Branding “Progressive” in the Midwest – Your Thoughts?

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The folks at the Center for American Progress are looking for opinions on their new ad campaign currently running in the Columbus, Milwaukee, and Indianapolis media markets. Here are there ads:

These first two are great, particularly the first one. The left lost the branding wars over the word “liberal,” and this sort of head-on messaging is necessary to win the branding wars over “progressive.” I particularly like the line “Progressive. And proud of it.” Less success here, though…

By pairing the progressive message with those super smug Mac ads, these spots just reinforce the idea that progressives are coastal elites who think they dress hipper, talk smarter, and know politics better than their middle American cousins. There’s also a dangerous degree of oversimplification going on.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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