Expect Less PVC at Target

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target.jpgRetail giant Target has announced plans to reduce its use of PVC (polyvinyl chloride), particularly in goods geared toward children, like bibs and lunchboxes. PVC isn’t good for anyone (the EPA says it can cause a whole mess of health problems, including cancer), but it’s especially bad for kids, since it contains lead.

The company’s goal is to offer PVC alternatives to most toys by fall of 2008. Wal-Mart has promised to completely eliminate PVC products by 2009.

This trend of mega-retailer self awareness is good news, especially considering the fact that Consumer Product Safety Commission officials are off gallivanting around the world on the toy industry’s dime.

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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