Media Figures: What the Candidates Spent to Get Their Message Out

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


chart

Clinton
Total Spent: $3.8 million

chart

Spent $204,000 to build website. Spent only $406 on print media.

Obama
Total Spent: $9 million

chart


Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).

Edwards
Total Spent: $4.1 million

chart


Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.

Giuliani
Total Spent: $2.7 million

chart


Spent $208,000 on photography, more than Romney

Romney
Total Spent: $17.7 million

chart


Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls

McCain
Total Spent: $2.8 million

chart


Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)

Thompson
Total Spent: $1.9 million

chart


Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)

Huckabee
Total Spent: $237,000

chart


Spent $62,000 on his website and $5,400 for advertising online

Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate