Media Figures: What the Candidates Spent to Get Their Message Out

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Clinton
Total Spent: $3.8 million

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Spent $204,000 to build website. Spent only $406 on print media.

Obama
Total Spent: $9 million

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Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).

Edwards
Total Spent: $4.1 million

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Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.

Giuliani
Total Spent: $2.7 million

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Spent $208,000 on photography, more than Romney

Romney
Total Spent: $17.7 million

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Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls

McCain
Total Spent: $2.8 million

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Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)

Thompson
Total Spent: $1.9 million

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Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)

Huckabee
Total Spent: $237,000

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Spent $62,000 on his website and $5,400 for advertising online

Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And we need your support like never before, to fight back against the existential threats American democracy faces. Fundraising for nonprofit media is always a challenge, and we need all hands on deck right now. We have no cushion; we leave it all on the field.

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