Oprah and Obama: The Ultimate Power Couple?

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Looks that way. From the New York Times:

BACK in 1992, the Bush White House deemed Oprah Winfrey’s daytime talk show insufficiently serious for the incumbent president to visit. But in the intervening years, Ms. Winfrey’s couch, along with the easy chairs on other chat shows, became so attractive to candidates that the political world is now wondering whether Ms. Winfrey might actually hold the Democratic nomination in her hands.

Judging from her fans’ response, she’ll pack much more of a punch than Donnie McClurkin’s homophobe-fest for Obama, with none of that annoying bigotry. CNN reports that:

The Obama campaign wants this to be a huge event: The rally will take place at the Colonial Center, an arena here that seats 18,000 people. Oprah and/or Obama fans were camping out in sleeping bags outside Obama headquarters in Columbia on Saturday morning, waiting for tickets.

Assuming every ticket-holder shows up, there will be more people at the arena for a political rally than for an average University of South Carolina basketball game, which aren’t usually sell-outs.

There’s little question that the sleeping-bag-and standing-room-only crowd will be there to see their goddess but is she using her powers for good this time? I’d have to say yes, even if her fans only show up, and only bother to vote, because of her. The more people vote, the more they vote. Even if you do so only because the most popular girl on campus told you to, hitting either the polls or a political rally (which ain’t for the faint of heart) once makes it so much more likely that you will again. Who knows how many women will come for the star power and come away politicized?

If the other candidates can’t convince someone with Oprah’s moral authority (and, yes, that’s what it is), that’s on them. Say what you will about Winfrey, she knows exactly how powerful she is and there’s just no reason to believe she doesn’t take that power seriously. Agree with her choice or not but be glad she cares enough to take a break from housewife makeovers to work for change in her country and in the world. It’s because, in fact, she first bothered with the housewives — a group who else bothered with? — that ordinary women listen to her now. Women trust her because she spent years proving that they matter to her. Why should they listen to their ministers, husbands or CNN any more seriously than the girlfriend who bothers to help them find exercise short cuts or pick out good books to read while they wait out another ballet class or pediatrician appointment?

So, bravo for Oprah. And here’s a warning for Obama: remember what she did when James Frey and someone at her leadership Academy disappointed her? She’ll do it to you too, so you better come, and stay, correct. Oprah knows the power of admitting to your mistakes and requiring those around you to do so as well.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate