Coachella Countdown: Three Months, Ten Days

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mojo-photo-coachellakiss.jpgWhat am I going to wear?! The LA Times’ Buzz Bands blog (say that three times fast) has a quick update on this year’s lineup for the big festival, and insists that it will not include a reunited My Bloody Valentine. But, but, but, the fake flyer said they would be there!! The post does contain the most serious-looking list yet of bands “expected” to appear at the festival, some of which have confirmed on their own websites or tour info sites, and some of which would probably be hanging around anyway so why not put them on the bill. There’s also the matter of the post’s odd title: “Coachella roster slowly takes shape (and getting misshapen)”; is that a hint of a Pulp reunion? Anyone?

The official announcement is expected as early as this Friday (meep! meeep!) but click the good old “continues inside” button for the Times’ “expected” list, rearranged by me in order of headliner-y-ness:

The Breeders
Portishead
The Verve
Death Cab for Cutie
Spiritualized
Justice
Autolux
UNKLE
Cold War Kids
Battles
Junkie XL
Louis XIV
VHS or Beta
Chromeo
Jens Lekman
Junkie XL
Dan Deacon
The Cinematic Orchestra
Kid Sister
Crystal Castles
Brett Dennen

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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