MPAA Accidentally (On Purpose?) Exaggerated Impact of Piracy

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mojo-photo-mpaa.jpgHey, remember the MPAA? The Motion Picture Association of America? Well, like their buddies in the RIAA, they’ve been using every tactic they can think of to fight illegal downloading of movies, especially on college campuses; that includes lobbying lawmakers to sanction educational institutions on whose intertubes the naughty downloading was done. But it turns out the numbers they used as the basis for their claims were a wee bit exaggerated. The MPAA just revealed (pdf link) that a 2005 study which claimed that “44% of the motion picture industry’s domestic losses were attributable to piracy by college students” was, erm, a mistake:

While in the process of recently updating that study with current data, we discovered there had been an isolated error in the LEK process two years ago that resulted in an inflated number for piracy by college students. The 2005 study had incorrectly concluded that 44 percent of the motion picture industry’s domestic losses were attributable to piracy by college students. The 2007 study will report that number to be approximately 15 percent — or nearly a quarter of a billion dollars in stolen content annually by college students in the U.S.

The MPAA is blaming research firm LEK for the “data entry” error, but still, according to the Hollywood Reporter, it “makes it more difficult to believe whatever numbers the MPAA or LEK generate.” Chuh. Of course the MPAA claims that even the, er, “revised” numbers prove that on-campus downloading still causes “nearly $250 million in losses”—hey that’s almost the worldwide gross of Alvin and the Chipmunks! Coincidence?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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