January 24, 2008

New Bond Movie Has Dumbest Title Ever

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Quantum of Solace. What exactly does that mean? Let’s consult the dictionary… and not just any dictionary, but the Oxford one 007 himself would use.

QUANTUM
noun (pl. quanta) 1 Physics an individual quantity of energy corresponding to that involved in the absorption or emission of energy or light by an atom or other particle. 2 a total amount, especially an amount of money legally payable in damages. 3 a share.

SOLACE
/sollss/
noun comfort or consolation in time of distress.

So… could it be referring to atomic peace? Or perhaps to the total amount of… er, comfort our favorite spy is sure to receive from his new Bond girls (see picture)? I’m so confused.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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