Patagonia Deconstructs Your Clothes

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Okay, I already covet their gear more than is morally good for me. Now Patagonia has launched a cool interactive website called The Footprint Chronicles. At the moment it’s more evolving prototype than matured design. Still, it enables you to follow the environmental footprint of a handful of their products. “The impact of an unexamined life is far more serious than it once was—deadly so,” says Patagonia, turning their own practices inside out and letting us pick at the seams. Their long-sleeved Wool 2 Crew shirt, for instance, is both environmentally good and bad: good comes from sustainably ranched sheep in New Zealand, dyed without heavy metals, sewn in the US; bad comes from a 16,200-mile-long footprint between New Zealand and Los Angeles via Malaysia and Japan. Not sustainable.

The site is designed to “ignite conversation every bit as much as corporate introspection,” and encourages viewer feedback & discussion. “We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit,” says Patagonia… Let’s hope so.

Julia Whitty is Mother Jones’ environmental correspondent. You can read from her new book, The Fragile Edge, and other writings, here.

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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