Patagonia Deconstructs Your Clothes

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


gen2_footprint_site_2.jpg

Okay, I already covet their gear more than is morally good for me. Now Patagonia has launched a cool interactive website called The Footprint Chronicles. At the moment it’s more evolving prototype than matured design. Still, it enables you to follow the environmental footprint of a handful of their products. “The impact of an unexamined life is far more serious than it once was—deadly so,” says Patagonia, turning their own practices inside out and letting us pick at the seams. Their long-sleeved Wool 2 Crew shirt, for instance, is both environmentally good and bad: good comes from sustainably ranched sheep in New Zealand, dyed without heavy metals, sewn in the US; bad comes from a 16,200-mile-long footprint between New Zealand and Los Angeles via Malaysia and Japan. Not sustainable.

The site is designed to “ignite conversation every bit as much as corporate introspection,” and encourages viewer feedback & discussion. “We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit,” says Patagonia… Let’s hope so.

Julia Whitty is Mother Jones’ environmental correspondent. You can read from her new book, The Fragile Edge, and other writings, here.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate