Patagonia Deconstructs Your Clothes

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Okay, I already covet their gear more than is morally good for me. Now Patagonia has launched a cool interactive website called The Footprint Chronicles. At the moment it’s more evolving prototype than matured design. Still, it enables you to follow the environmental footprint of a handful of their products. “The impact of an unexamined life is far more serious than it once was—deadly so,” says Patagonia, turning their own practices inside out and letting us pick at the seams. Their long-sleeved Wool 2 Crew shirt, for instance, is both environmentally good and bad: good comes from sustainably ranched sheep in New Zealand, dyed without heavy metals, sewn in the US; bad comes from a 16,200-mile-long footprint between New Zealand and Los Angeles via Malaysia and Japan. Not sustainable.

The site is designed to “ignite conversation every bit as much as corporate introspection,” and encourages viewer feedback & discussion. “We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit,” says Patagonia… Let’s hope so.

Julia Whitty is Mother Jones’ environmental correspondent. You can read from her new book, The Fragile Edge, and other writings, here.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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