Tom Brady and Mitt Romney: Together for the Super Bowl?

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The biggest primary election day of the year: February 5th.

The biggest advertising opportunity of the year: February 3rd.

That’s right, the Super Bowl and all of its nationwide advertising potential is just two days before the 20+ state February 5th super duper primary election extravaganza. The candidates are considering taking advantage. The plan may backfire, however: folks who tune into the Super Bowl just to see hilarious and inventive commercials from Pepsi and Budweiser are going to be irritated when they find Romney’s handsome but boring mug instead.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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