February 13, 2008

Brodner’s Person of the Day: Hillary and the Fork

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In the wake of Obama‘s 10-in-row sweep, cutting, for the first time across all demographic lines, came this from Newsweek’s Howard Fineman, spoken in the wee small hours last night on MSNBC:
“It is highly unlikely that Hillary Clinton is going to finish the primary season with a lead in pledged delegates. It is virtually impossible. The goal for her is to somehow lessen the difference in the number of delegates to like 30-200. If it’s a small number, this may be a pipe dream, they will argue that they can use the super delegates to make up the difference. But the bigger that number is, the more difficult that is to do… and risks a storm inside the Democratic party.” It’s time for Hillary to get out the knives for Bam. More likely, the voters will get out the fork.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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