Not the Best Buy

Will the real BestBuy.com please stand up?


inside best buy electronics stores, you’ll find kiosks displaying a website that looks just like BestBuy.com. But it’s actually a special in-store website that lists prices that may be different—and higher—than those listed on the chain’s official site. Consumers have complained that the two websites/two prices setup seems intentionally misleading. Connecticut’s consumer protection commissioner and state attorney general agree: Last May they sued Best Buy for what the AG has called “an Internet version of bait-and-switch.”

“We don’t want anybody confused,” insists Best Buy spokeswoman Dawn Bryant. She says the company didn’t learn about the two-prices problem until the lawsuit. She notes that the in-store information kiosks now carry a disclaimer warning shoppers that “the prices may not reflect what they saw on BestBuy.com.” Why doesn’t Best Buy just use its tech savvy as the nation’s largest consumer-electronics dealer and display its real-world website on its stores’ kiosks? “I don’t have an answer for that,” admits Bryant. “I wish I did.”

So how can a Best Buy shopper be sure she’s getting the lowest price possible? “We are training our employees better so that they know how to do the appropriate price matches,” explains Bryant. Just in case, you might want to arrive at your local Best Buy armed with a printout from the real BestBuy.com.

IT'S TIME TO TALK ABOUT MEDIA BIAS

We believe that journalism needs to stand for something right now. That the press is the enemy of secrecy and corruption. That reporting without a sense of right and wrong only helps liars and propagandists succeed. And that we're in this fight for the long haul.

So we're hoping to raise $30,000 in new monthly donations this fall. Read our argument for journalism that is fair and accurate and stands for something—and join us with a tax-deductible monthly donation (or make a one-time gift) if you agree.