Cindy Crawford Is Your Eco-Everywoman

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cindy-crawford100x150.jpgCindy Crawford—remember her? From the 1990s?—is back. But she’s not modeling or acting: she’s pimping PUR water in Vanity Fair’s blog. This “working mom” is, she says, “changing world by changing her lifestyle. Think of me as your eco-everywoman.” Fair enough. We should all try to unplug our appliances when not in use and recycle our plastic bottles.

Just a few paragraphs later, this “eco-everywoman” begins a rather heavy-handed, PR-ish thread about how she had an epiphany when she realized “I loved the taste of water after it had been through a PUR filter.” Turns out Crawford is now designing a re-usable aluminum water bottle with PUR for a campaign called “Thirsty for Change.” It launches next month, and Crawford wants us all to check in on her future blog posts and “wish me luck!” Once again, Vanity Fair‘s green coverage is heavy on the celebrities, light on the cause celebre.

Photo from VanityFair.com

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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