The Missing Pink Floyd Pig Has Landed!

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mojo-photo-e07b-pig.jpgBreaking news here on Riff and Friends, following up on a story we first reported here on Sunday night. The gigantic helium-filled inflatable pig thing that said “OBAMA” on its belly, released accidentally by Roger Waters during his performance at Coachella Sunday night, has been found! This reporter witnessed the pig rising near-vertically into the sky on Sunday night, and apparently winds didn’t pick up too much in the interim, since the shredded pig parts were discovered Monday morning in La Quinta, the gated-community-and-retiree-filled suburb just south and west of the venue. We were actually staying in La Quinta so, jeez, how awesome would it have been to have the Pig land in our pool? Dammit, so close! Apparently the homeowners in whose driveways the tangled remains appeared didn’t know what it was at first, but after seeing saturation news coverage of the clearly earth-shattering event, they figured it out. That’s our nation’s media, doing a fine job with the stories that matter, and now we can get back to talking about Reverend Wright, the second most important thing happening in the world.

Both families will split the cash portion of the reward, $10,000, and each will get four tickets to the festival for life, although Susan Stoltz, one of the lucky pig-finders, says they “kept souvenirs.” It’s all so exciting. Next year, everybody better be ready when Bono releases a giant inflatable balloon showing a complicated graph explaining debt relief.

Riff photo by Miles Anzaldo.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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