Obama Now Brought to You by Abercrombie & Fitch

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


mojo-photo-obamaandfitch.jpgBoth Towleroad and Gawker noticed this too: last night, during Barack Obama’s Pennsylvania concession speech (in Indiana, naturally), there was a bit of surprising, shall we say, product placement. Three fine-looking young collegiate bros, placed directly behind the candidate, each wearing a clearly-branded Abercrombie & Fitch T-shirt. First of all, what are the chances? I can imagine two frat boys leaving the frat house with their A&F shirts, but once a third joins them, you’d think one of them would go back and change. On the other hand, it seems unlikely that this is, as Gawker suggests, “a plot by the Obama campaign to win back the gay community, which has something of a taste for the youth clothing retailer and, especially, its catalogs, but whose vote is basically owned by Hillary Clinton.” So true, and oh, the shame. Don’t let anybody tell you the gays always have good taste.

So what’s going on? Did A&F dispatch a trifecta of models to the arena, hoping for some air time? Or is this an inside deal, with the Obama campaign getting a cut (and maybe some boxer briefs)? If so, you’d think they’d be more about United Colors of Benetton, especially since A&F are well known for, er, marketing group sex to teens. Whose shirts can we expect to show up behind Hillary during her North Carolina concession speech, Polo by Ralph Lauren? Well, I don’t care if these speeches turn into runway shows, I just want this thing over.

After the jump, watch the Obama speech and amuse yourself by imagining what each of our Abercrombie boys are thinking at any given moment.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.