Obama Now Brought to You by Abercrombie & Fitch

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mojo-photo-obamaandfitch.jpgBoth Towleroad and Gawker noticed this too: last night, during Barack Obama’s Pennsylvania concession speech (in Indiana, naturally), there was a bit of surprising, shall we say, product placement. Three fine-looking young collegiate bros, placed directly behind the candidate, each wearing a clearly-branded Abercrombie & Fitch T-shirt. First of all, what are the chances? I can imagine two frat boys leaving the frat house with their A&F shirts, but once a third joins them, you’d think one of them would go back and change. On the other hand, it seems unlikely that this is, as Gawker suggests, “a plot by the Obama campaign to win back the gay community, which has something of a taste for the youth clothing retailer and, especially, its catalogs, but whose vote is basically owned by Hillary Clinton.” So true, and oh, the shame. Don’t let anybody tell you the gays always have good taste.

So what’s going on? Did A&F dispatch a trifecta of models to the arena, hoping for some air time? Or is this an inside deal, with the Obama campaign getting a cut (and maybe some boxer briefs)? If so, you’d think they’d be more about United Colors of Benetton, especially since A&F are well known for, er, marketing group sex to teens. Whose shirts can we expect to show up behind Hillary during her North Carolina concession speech, Polo by Ralph Lauren? Well, I don’t care if these speeches turn into runway shows, I just want this thing over.

After the jump, watch the Obama speech and amuse yourself by imagining what each of our Abercrombie boys are thinking at any given moment.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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