Pedal On, Brita Climate Ride

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ClimateRide-002.jpg

Talking about global warming is pretty depressing. If the fear of apocalyptic natural disasters doesn’t get you, the big-eyed, fuzzy animals probably will—to say nothing of Al Gore’s boiling frog. Given the gloomy subject matter, it’s a nice shift to see a group highlight the positive possibilities for lifestyle change.

This fall, 100 cyclists will try to do just that by riding from New York City to Washington, DC via rural New Jersey and Amish country, with an entourage of scientists and green entrepreneurs in tow.

According to organizers, the ride is meant to be a “climate conference on wheels”—intentionally a bit more fun than your run-of-the-mill scientific gathering. Will the riders inspire others to cycle with their own joyful pedal-pushing? Climate-wise, bikes are awesome, so here’s hoping.

Photo courtesy Climate Ride.

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