Lab Equipment Slow Jam

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In case you haven’t had your fill of goofy-commercials-turned-Internet-sensations, man, do I have one for you.

So pretend you’re a scientist. Which would make you want to buy a piece of lab equipment more? This slogan:

With our new Plug’n’Prep® concept for the epMotion pipetting system, automate virtually any nucleic acid purification kit with protocols from your favorite kit provider—just load the deck and press start!

Or this:

Yeah, I thought so. This excellent slow jam is a real ad created by a lab-tools manufacturer called Eppendorf. The product in question, epMotion, is some kind of automatic pipette system. Or so the lyrics seem to suggest:

Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive

What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free

H/T Mental Floss.

Image and video courtesy of Eppendorf.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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