This Just In: Republicans Really Good at Attack Ads

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


McCain’s newest ad is the fourth in the past week to invoke Hillary Clinton’s primary-era criticisms of Barack Obama. This time, though, it’s a double whammy. McCain is also going the scare tactic route, using images of tanks, missiles, and masked men under the words, “Uncertainty. Dangerous aggression. Rogue nations. Radicalism.” It quotes Clinton questioning Obama’s readiness to be Commander-in-Chief and ends with, “Hillary’s right. John McCain for president.”

Kevin argues that until we know this ad is running widely, we should treat it like a flyer or blog post put out by two-bit crazies. I tend to disagree. (1) The very first “celebrity” attack ads against Obama weren’t widely circulated, but the McCain campaign’s internal polling or focus groups must have told them they were on to something because that meme exploded over the course of late summer. If Democrats are going to keep hurtful frames from dominating the campaign for weeks or months at a time, they need to look at and respond to new McCain approaches in their nascent stages. And (2) these ads are excellent examples of how to go negative well. The Democrats look like they need every lesson they can get in that respect.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate