Obama Learns: What’s Bad for the Brand Is Good for the Pocketbook

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


One of 2008’s political axioms has been proven yet again.

Over and over in the Democratic primary, candidates would have their best fundraising periods right after a crucial primary loss (or, in one notable case, right after the candidate was forced to make a sizable loan to the campaign), leading me and others to observe that in presidential fundraising nowadays, nothing succeeds like failure.

Late last Friday, Marc Ambinder observed it in effect yet again. Apparently, all the McCain ads that have been beating Obama up are driving more donors, new and old, to give to Obama.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate