Americans Search for Wizards, Cupcakes, and Sex Toys More Often Than “Financial Crisis”

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This is a fun game you can play at home. Go to Google Trends and see what Americans are searching for online more frequently than the term “financial crisis.” I have an example below, in which I set the time period to September 2008. Turns out “wizards,” “cupcakes,” and “sex toys” retain their popularity in times of national emergency.

financial_crisis_google_search.jpg

Several search terms dwarfed “financial crisis” so thoroughly that they made the chart unusable. They included:

“Bristol Palin”: searched for 17.5 times more often than “financial crisis” in September
“Puppies”: 24.4 times
“Vacation”: 28.6 times
“Fashion”: 44 times
“Fantasy Football”: 44 times
“Baseball”: 50.5 times
“Sex”: 292 times

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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