The Hack Gap Revisited: “Lipstick on a Pig” Edition

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When I saw the video clip of Meghan McCain saying, “No one knows what war is like other than my family” I knew that she meant to say “No one knows what war is like BETTER than my family.” So I didn’t write about it on our blog.

Then I saw that conservatives are actually acting outraged over this “lipstick on a pig” nonsense. And it smacked me in the face: the hack gap had struck again.

The hack gap is the difference between political observers and writers on the left and on the right. Those on the left (most, anyway) give the benefit of the doubt. They have a sense of shame. They are willing to consider the validity of something before running with it. And they don’t try to disguise obviously phony outrage as genuine outrage.

As this “lipstick” thing illustrates (as well as any example you can find with five seconds of searching), the right doesn’t operate the same way. And that’s one of the reasons why it wins.

And let me add that I’m aware I occasionally complain in this space that the left doesn’t play tough enough. And I’m aware that by not writing about the Meghan McCain clip, I would appear to be committing the sin for which I criticize others. But I’d like to believe you can get tough without being disingenuous. And besides, our readers would revolt if I treated an obvious verbal slip by a candidate’s child as indicative of something more serious. The fact that Limbaugh’s audience eats that sort of thing up doesn’t necessarily mean ours does.

The takeaway? The left has two problems: a lack of hacks and a lack of a market for hacks.

Update: Mike Huckabee refuses to be a hack.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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