September 2, 2008

Tigh/Roslin Ticket Will Provide Strength and Purpose in Defeating Democrats Cylons

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mojo-photo-caprica.jpgThe presidential campaign has officially headed for outer space. As all of MoJoBlog as well as everyone everywhere is currently discussing, John McCain’s selection of Sarah Palin for VP was kind of kooky. But it all makes sense if you’re deep in Battlestar Galactica fantasyland: sci-fi blog io9 has a breakdown of the McCain=Colonel Tigh/Palin=President Roslin “meme,” as they call it, noting the similarities aren’t just physical: Col. Tigh was tortured by the Cylons, and Roslin was Secretary of Education (I guess that equals PTA).

Now we already have a Tigh/Roslin campaign website, which is mostly amusing just for its visual nose-thumb at McCain’s site, although the idea of Roslin winning “Most Likely to Airlock a Cylon” in the Miss Caprica beauty pageant is pretty amusing. Unfortunately, io9 says we can’t laugh about it any more, since “it took less than five hours for the meme to go from funny to tired.” Gods damn it! Can we still be amused by Palin’s resemblance to Tina Fey?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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