Barack Obama: Marketer of the Year

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Sure, Apple’s done a good job advertising the ubiqituous iPhone. But according to Advertising Age, Barack Obama’s done a better job advertising…Barack Obama.

At this year’s annual National Advertisers’ conference, hundreds of marketers, agency heads and marketing-service vendors chose Obama as Marketer of the Year, besting Apple, Zappos, Coors, and Nike. The presidential hopeful was honored for his hugely successful web-based campaign, which has utilized Facebook , MySpace, and outreach sites such as voteforchange.com.

Said Advertising Age:

Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders.

Obama garnered an impressive 36.1 percent of the vote, compared to second-place Apple’s 27.3 percent. As for McCain? He walked away with just 4.5 percent of the vote.

—Nikki Gloudeman

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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