Barack Obama: Marketer of the Year

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Sure, Apple’s done a good job advertising the ubiqituous iPhone. But according to Advertising Age, Barack Obama’s done a better job advertising…Barack Obama.

At this year’s annual National Advertisers’ conference, hundreds of marketers, agency heads and marketing-service vendors chose Obama as Marketer of the Year, besting Apple, Zappos, Coors, and Nike. The presidential hopeful was honored for his hugely successful web-based campaign, which has utilized Facebook , MySpace, and outreach sites such as voteforchange.com.

Said Advertising Age:

Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders.

Obama garnered an impressive 36.1 percent of the vote, compared to second-place Apple’s 27.3 percent. As for McCain? He walked away with just 4.5 percent of the vote.

—Nikki Gloudeman

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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