Barack Obama: Marketer of the Year

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Sure, Apple’s done a good job advertising the ubiqituous iPhone. But according to Advertising Age, Barack Obama’s done a better job advertising…Barack Obama.

At this year’s annual National Advertisers’ conference, hundreds of marketers, agency heads and marketing-service vendors chose Obama as Marketer of the Year, besting Apple, Zappos, Coors, and Nike. The presidential hopeful was honored for his hugely successful web-based campaign, which has utilized Facebook , MySpace, and outreach sites such as voteforchange.com.

Said Advertising Age:

Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders.

Obama garnered an impressive 36.1 percent of the vote, compared to second-place Apple’s 27.3 percent. As for McCain? He walked away with just 4.5 percent of the vote.

—Nikki Gloudeman

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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