Infobama-mercial Changing Hearts and Minds?


There were no celebrities in tonight’s 30-minute Obama short, but there were cameos by political somebodies, governors (Bill Richardson: “He can heal this country.”), senators (Claire McCaskill), and vignettes featuring real people in key states and regions: the South, New Mexico, Colorado, Missouri, covering key demographics: the elderly, white, black, and Hispanic families (though no Asian family was profiled). Overall, it was a montage to remember, one full of specific promises made in a wood-paneled room that looked a little like the Oval Office 2.0.

The key question, of course, is how many people will be moved to vote for Obama after watching him for 30 minutes, watching him detail the specifics of his commitments to health care and education, seeing pictures of his mother, learning that he calls his daughters every night, and hearing him admit he “won’t be a perfect president.” Some might be swayed (certainly the Harry Potter demographic has reason to believe) but while change may be on the march, it’s unclear how many minds this $5 million endeavor actually changed.

My opinion at least. What did you think?

Fact:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn’t fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation so we can keep on doing the type of journalism that 2018 demands.

Donate Now
  • Elizabeth Gettelman is a former managing editor and public affairs director at Mother Jones. To follow her on Twitter, click here.