Infobama-mercial Changing Hearts and Minds?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


There were no celebrities in tonight’s 30-minute Obama short, but there were cameos by political somebodies, governors (Bill Richardson: “He can heal this country.”), senators (Claire McCaskill), and vignettes featuring real people in key states and regions: the South, New Mexico, Colorado, Missouri, covering key demographics: the elderly, white, black, and Hispanic families (though no Asian family was profiled). Overall, it was a montage to remember, one full of specific promises made in a wood-paneled room that looked a little like the Oval Office 2.0.

The key question, of course, is how many people will be moved to vote for Obama after watching him for 30 minutes, watching him detail the specifics of his commitments to health care and education, seeing pictures of his mother, learning that he calls his daughters every night, and hearing him admit he “won’t be a perfect president.” Some might be swayed (certainly the Harry Potter demographic has reason to believe) but while change may be on the march, it’s unclear how many minds this $5 million endeavor actually changed.

My opinion at least. What did you think?

MOTHER JONES NEEDS YOUR HELP

We have about a $170,000 funding gap and less than a week to go in our hugely important First $500,000 fundraising campaign that ends Saturday. We urgently need your help, and a lot of help, so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

MOTHER JONES NEEDS YOUR HELP

We have about a $170,000 funding gap and less than a week to go in our hugely important First $500,000 fundraising campaign that ends Saturday. We urgently need your help, and a lot of help, so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate