Palin’s $150k Wardrobe, Compliments of the RNC

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

So much for hockey mom and Joe six-pack, huh? Sarah Palin’s wardrobe bill, Politico reports, has come to a cool $150,000 since she arrived on the national scene in late August, and the Republican National Committee has graciously picked up the tab. Working out to an average cost of about $2200 per day on the campaign trail from the RNC convention through election day, Palin’s designer duds cost more per day than many people’s monthly mortgage payments.

McCain campaign spokesperson Tracey Schmitt was apparently unfazed by the $75,000 Nieman Marcus bill, the $50,000 Saks bill, the $5,000 September cosmetics and hair bill, and the assorted other few thousand dollar bills–small change–at a Macy’s and Barney’s here and there: “With all of the important issues facing the country right now, it’s remarkable that we’re spending time talking about pantsuits and blouses.” (When legal issues about the reported arrangement were raised, the campaign issued a statement saying of course Palin won’t keep the clothes when the campaign is all over–which is a shame from a purely aesthetic standpoint at least given the seemingly custom tailoring.)

But I’m not sure the McCain campaign has laid the groundwork for quickly neutralizing this story. After all, it was McCain’s campaign manager Rick Davis who said just a few weeks ago on national television that as far as the McCain campaign is concerned, “this election is not about issues,” but character. And it’s not unreasonable to note that one hundred fifty thousand dollars spent on Palin’s wardrobe in six weeks does say something about not just her expensive tastes but her character, and suggests something of a disconnect between who Sarah Palin says she is (ordinary small town hockey mom who will come to Washington to fight the entrenched interests) and who she actually seems to be (here’s my Visa bill, can you take care of it?). Seriously, did the RNC put the Saks buyer on retainer? I’m having a hard time getting my head around 150 $1000 clothing item purchases in fewer than 60 days. This may call for some investigative journalism shoe-leather so to speak by Vogue.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate