November 25, 2008

Bad Signs for Chrysler: Buy One Truck, Get One Free

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We all knew the Big Three were in trouble when the top executives of Chrysler, Ford, and General Motors flew their private jets to Washington last week, hat in hand, asking for taxpayers’ money to save their companies. But this is getting ridiculous. Online consumer watchdog Consumerist.com noticed this ad:

buy-one-get-two.jpg

There’s some fine print, but basically the deal is the deal: buy one truck, get a second one free. Maybe those private-jet-flying car company executives really do need a bailout.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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