November/December 2008 Issue

Dollars and Scents

A breezy history of the air freshener.

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1930s

Lysol is America’s most popular contraceptive. Really.

1952

Little Trees first hung on rearview mirrors.

1956

Glade introduces the air freshener spray can.

1974

Glade solid scent sticks hit shelves.

1989

Plug-in air fresheners exude ambience 24-7.

1994

Man sprays Prince Charles with a can of air freshener.

1997

US air freshener sales reach $239 million.

2002

Renuzit unveils the Super Odor Neutralizer.

2004

Air Wick releases Relaxation and Revitalization scents. Febreeze launches Scentstories “scent-themed” discs. Sample: Exploring a Mountain Trail.

2006

Glade presents the Scented Oil Light Show—designed for girls 8 to 12.

2007

Enviro group finds hormone-disrupting chemicals in “all-natural” air fresheners, asks epa for further testing. SC Johnson sues Dial for stealing its three-scents-in-one idea.

2008

US air freshener market hits $2.3 billion—not including scented candles.

Related article: Germ Warfare

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Russian bots are impersonating us. Trump and his allies want to silence us. AI wants to (and does!) steal our content. The list goes on. But with 50 years of experience, we know we were built for this moment: We’re ready to keep diving deep and uncovering the truth, then getting that to you right here, completely accessible and never behind a paywall.

While our work is free to read, watch, and listen to online, it’s incredibly costly to make. Court documents, travel, research: It all adds up. Because we’re a nonprofit newsroom, we rely on reader support to fund our investigations. Will you stand with us in these extraordinary times, as headlines clamour for our attention and disinformation is rampant? We can’t get the truth out without you.

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