Get Paid, Lose Weight

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800px-United_States_one_dollar_bill%2C_obverse.jpg The power of money. Obese people offered a financial reward for every pound lost shed more weight during a 16 week trial than those given diet advice. That’s not all. Previous studies show that smokers and cocaine addicts can be weaned off their habits by paying them to stay drug-free. Kids in developing countries actually attend school more when their parents are paid for it. A study currently underway in New York is assessing whether cash incentives motivate parents to send their kids for regular health check ups.

The diet study from U Penn found that many participants put weight on again after the program ended. The authors suggest long lasting results need long lasting payments. The paper appears in the Journal of the American Medical Association.

So what would thinner people buy for the planet? How about fewer greenhouse gas emissions. And what else might we buy for the common good? Peace? Rational thinking? If all it takes is money and we’re already running the presses overtime, why not print some more?

Julia Whitty is Mother Jones’ environmental correspondent, lecturer, and 2008 winner of the PEN USA Literary Award, the Kiriyama Prize and the John Burroughs Medal.

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Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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