Happy New Year, Obama Baby!

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When we started developing Mother JonesJanuary/February 2009 cover, we were looking for a way to depict President-elect Barack Obama in a lighthearted way, while acknowledging the mammoth task he has ahead of him the minute he assumes office. After rejecting numerous ideas, including one of Hercules shoveling dung out of the Augean stables (you’re welcome!), we were intrigued by the image of Obama as an innocent New Year’s baby (the thinking being that “innocence” can mean “not guilty” of said mess, but can also imply “inexperienced.”)

I arrived at Norman Rockwell’s predecessor at the Saturday Evening Post, illustrator J.C. Leyendecker, who blogger Charley Parker claims to be the source of the New Year’s baby metaphor. Aside from having developed the “Arrow shirt man” (reportedly a likeness of Leyendecker’s partner of 48 years, Charles Beach), and Saturday Evening Post covers throughout the first half of the 20th century, it seems that Leyendecker created the New Year’s baby image for a 1908 Post cover and continued to explore variations on that theme until his very last cover, on their January 2, 1943, issue.

The American Art Archives site points out that there’s a tradition of homages to Leyendecker:

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The poster art for the film The Sting
owed a lot to Leyendecker, and that poster itself was parodied by Norman Mingo for Mad magazine.

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For our purposes, we were particularly intrigued by a 1935 cover on which a nervous-looking baby walks a tightrope in an effort to balance the budget.

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To develop our Obama baby, I chose illustrator Dale Stephanos; his characters have a strong presence on the page and fine-tuned expressions, featuring dramatic lighting that sometimes looks as if it comes from inside the subject. He sketched Obama with several expressions and at one point tried a top hat; the sketch we finally chose shows our intrepid harbinger balanced but understandably nervous as he begins to take his next step.

—Tim J Luddy

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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