PETA Says: Save the Sea Kittens

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lol_seakitten300.jpgDoes this count as Friday cat blogging? Your answer to that question will reveal just how kooky or clever you think PETA’s new “Save the Sea Kittens” campaign is. What is a sea kitten, you ask? It’s the animal-rights group’s cuddly new name for what is commonly known as fish. According to PETA, fish have an image problem: They’re scaly, slimy, and, uh, fishy. (And they don’t blink. Creepy.) “Who could possibly want to put a hook through a sea kitten?” asks PETA. We’ve done lots of serious reporting on overfishing and other threats to the animal formerly known as fish, but it’s hard to imagine anyone taking those issues more seriously if we’d talked about the plight of the sea kitten. And besides, humans kill lots of animals even though they’re cute (baby seals) or feline (tigers). Fish don’t have a PR problem, they have an edibility problem. So I propose only using the term sea kitten only for ridiculous seafood news. Like, say, actors claiming to have gotten mercury poisoning from eating too much raw sea kitten.

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You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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