Return a Hyundai: Further (Crazy?) Innovations from Desperate Carmakers

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Remember the “Buy One, Get One Free” Dodge trucks? This rivals that in the we’ll-do-anything-to-sell-cars category. I heard about it while watching the Eagles-Vikings playoff game on Fox. It’s called Hyundai Assurance:

Finance or lease any new Hyundai, and if in the next year you lose your income*, we’ll let you return it. That’s the Hyundai Assurance.

Starting today you can feel good about buying a car, despite these current times. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation — and in most cases we will cover most, if not all of the difference.

Notice that asterisk? Hyundai doesn’t explain on its website what it means to “lose your income.” They suggest you visit a Hyundai dealer to find out, which I am most certainly not going to do. Lot of that going around, I guess.

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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