Return a Hyundai: Further (Crazy?) Innovations from Desperate Carmakers

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Remember the “Buy One, Get One Free” Dodge trucks? This rivals that in the we’ll-do-anything-to-sell-cars category. I heard about it while watching the Eagles-Vikings playoff game on Fox. It’s called Hyundai Assurance:

Finance or lease any new Hyundai, and if in the next year you lose your income*, we’ll let you return it. That’s the Hyundai Assurance.

Starting today you can feel good about buying a car, despite these current times. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation — and in most cases we will cover most, if not all of the difference.

Notice that asterisk? Hyundai doesn’t explain on its website what it means to “lose your income.” They suggest you visit a Hyundai dealer to find out, which I am most certainly not going to do. Lot of that going around, I guess.

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What’s independent journalism worth to you?

Our news will always be free to read, watch, and listen to online. But what is its value?

Unbiased reporting on the issues that billionaire-owned newsrooms won’t touch. Fearless research into the dark corners of government and corporations. Ferociously fact-checked news that focuses on the facts, and the facts alone.

It IS free for you and every reader, viewer, and listener to utilize. But it’s not free for our team to make. So, what’s it worth to you? Let us know by making a donation: Make a one-time donation today to support this work. Or make a monthly sustaining donation to help us plan for the future.

Whatever you choose, know that you’re supporting more independent, investigative journalism in a time when we need it most.

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