Consumer Retorts: Fair Trade Coffee

Is fair trade coffee really fair to the farmer?

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CONSUMER RETORTS

Fair Trade Coffee

Is it really fair to the farmer?

fair trade coffee costs more because its farmers are paid more, right? Yes, a little. Fair trade pays farmers either the world market price, plus an extra 10 cents per pound—or, when the market price falls below a certain point, a minimum price. Between 2001 and 2007, the market price for a pound of Arabica never rose above $1.25, so the fair trade minimum wage of $1.20 per pound worked. But in recent years, the price reached $1.60, while fair trade upped its minimum only to $1.25. The raise resembles “an economy where everybody’s paid $15 an hour and they raise the minimum wage from $4.50 to $5.50,” said TransFair usa spokesman Anthony Marek. “It’s like an insurance policy.” But in practice, when the volatile prices of Arabica nose-dive, as they did in 2008 from $1.59 to $1.25, the superlow “insurance policy” of $1.25 leaves farmers in for a rude awakening.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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