Is Trojan Squeezing Out The Competition?


Condoms are not things people tend to linger over before buying, comparing prices and such. Unlike greeting cards, these purchases tend to be more of the grab and go variety. So the condom maker that can command the best real estate on store shelves is definitely going to have the upper hand. A quick survey suggests that the ubiquitous Trojan wins that battle, hands down. Apparently, this is no accident.

According to the trade pub FTC: Watch, the Federal Trade Commission wants to know whether Church & Dwight, the maker of Trojan condoms, has made illicit deals to ensure that its battery-powered vibrating rings and other products get the best possible store placement. The FTC is investigating whether the condom maker is unlawfully squeezing out Lifestyles and other smaller competitors through such arrangements.  Who’d a thought a company so perennially linked to safe-sex campaigns and public restroom quickies could also be a ruthless corporate actor? If the FTC finds the condom-maker violated anti-trust laws, condom-buyers everywhere might be treated to a better variety of latex behind the counter at their local 7-11–without having to linger.
 

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