Walmart Uzez Lolcatz 2 Advertize

Image courtesy ICHC

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


In a novel advertising move, Walmart has partnered with hit lolcat site I Can Haz Cheezburger? (ICHC). Walmart and ICHC have an addictive online game called NOM NOM NOM 4 FUD! in which players direct a rotund marmalade tabby around a house. Players get points for making the cat “nom” Iams brand cat food, cheezburgers, and balls of yarn. The more Iams kitty eats, the faster it runs around the house. This, as anyone who has a cat knows (cough! Kevin Drum!), is totally bogus. After eating, my cats promptly retreat to the nearest soft surface and fall blissfully unconscious.

Real-life cat behavior aside, Walmart’s corporate sponsorship of ICHC looks like a canny move: the site has a 60% female demographic, and gets up to 50 million page views per month. Likely, many users are pet-owners. However, the partnership may not be as good for the lolcat site. Some commenters have asked ICHC to not associate themselves with a company that has a history of abusing employees (Walmart) or a corporation that tests on animals (Iams). I doubt there will be any concerted boycott of the site, but this may not be the last time you see Walmart blogvertising.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate