The Internet Can Boil Pasta and Heat My Home Too!

Photo courtesy zdnet.co.uk

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Last November, in our “Top 20 Econudrums,” we asked whether it was more environmentally friendly to read the paper in print or online. It’s a question with a surprising answer: As it turns out, it’s often greener to read dead trees. This is true largely because of the giant environmental impact of servers. But thanks to some techies in Zurich, that could change soon.

Here’s a little background: Server farms—also known as data centers—are the enormous housing facilities that make the internet possible. A single Google data center, in Oregon consumes as much energy as a city of 200,000. That’s because servers not only have to be on 24/7, they need to be kept cool 24/7.  Up to 50 percent of the power they use is just to keep them from melting down.  Overall, the internet is responsible for 2% of global carbon emissions, about the same as the aviation industry.  And as the internet becomes increasingly prevalent in China and India, well, that means a whole lot more Xiaonei pages and Orkut accounts that will need hosting.

So it is good news, nay, great news, that the IBM lab in Zurich has developed a new cooling technology by attaching teeny-weeny water pipes to the surface of each computer chip in a server. Water is piped within microns of the chip to cool it down, then the waste water is piped out hot enough to make a cup of Ramen, heat a building, or keep a swimming pool warm. The new cooling system will reduce the carbon footprint of servers by 85 percent and the energy use by 40 percent. If this technology were in MoJo‘s office we could ditch the electric tea kettle and just go to the server closet to steep our chai. Check out a video of the technology after the break.

 

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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