Study: 98 Percent of “Eco-Friendly” Products Make Misleading Claims


A study of 4,000 “eco-friendly” consumer products found on supermarket shelves found that 98 percent of them make false or misleading claims. The study, presented to Congress earlier this month by the environmental consulting firm TerraChoice, found rampant greenwashing in every product category. Twenty-two percent of the products it evaluated featured an environmental badge, or “green label,” that was actually meaningless.

Congress is now debating better ways clamp down on greenwashing. The Federal Trade Comission, which is supposed to prevent the practice, has taken almost no enforcement action against greenwashers over the past decade. Senator Dianne Feinstein (D-CA) is contemplating introducing a bill that would boost federal oversight of eco-marketing, including product lablels.  While one third of conumers rely on labels to decide if a product is environmentally friendly, there is a confusing jumble of 300 competing environmental certification programs that bombards them with competing and misleading claims.

UPDATE: Check out the interview I did on the subject with Green Patriot Radio.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate