Study: 98 Percent of “Eco-Friendly” Products Make Misleading Claims

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


A study of 4,000 “eco-friendly” consumer products found on supermarket shelves found that 98 percent of them make false or misleading claims. The study, presented to Congress earlier this month by the environmental consulting firm TerraChoice, found rampant greenwashing in every product category. Twenty-two percent of the products it evaluated featured an environmental badge, or “green label,” that was actually meaningless.

Congress is now debating better ways clamp down on greenwashing. The Federal Trade Comission, which is supposed to prevent the practice, has taken almost no enforcement action against greenwashers over the past decade. Senator Dianne Feinstein (D-CA) is contemplating introducing a bill that would boost federal oversight of eco-marketing, including product lablels.  While one third of conumers rely on labels to decide if a product is environmentally friendly, there is a confusing jumble of 300 competing environmental certification programs that bombards them with competing and misleading claims.

UPDATE: Check out the interview I did on the subject with Green Patriot Radio.

MOTHER JONES NEEDS YOUR HELP

Straight to the point: Donations have been concerningly slow for our hugely important First $500,000 fundraising campaign. We urgently need your help, and a lot of help, over the next few weeks so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

MOTHER JONES NEEDS YOUR HELP

Straight to the point: Donations have been concerningly slow for our hugely important First $500,000 fundraising campaign. We urgently need your help, and a lot of help, over the next few weeks so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate