Leaner, Greener GM Might Change Logo from Blue to Green

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.


As GM prepares to cut 21 percent of its US jobs and produce smaller, more fuel-efficient cars, it’s mulling over changing the color of its logo from blue to green. The AP reports that the switch would be “an effort to show consumers that it is leaner and greener, more focussed on fuel efficiency and better able to make quick decisions.”

Depending on your perspective, this is either a brilliant move or a monumental case of chutzpah. It might signal GM’s shifting priorities, or it might come off as an effort to put a new coat of green paint on the same grimy clunker. Given how far GM has to go before it’s as green as companies like Toyota or Honda, perhaps the strongest message behind the color change would be this: GM is green with envy.

DEFEND THE TRUTH. DEFEND JOURNALISM.

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

payment methods

DEFEND THE TRUTH. DEFEND JOURNALISM.

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate