Social Networking: The Next Frontier

Photo used under a Creative Commons license by flickr user <a href="http://www.flickr.com/photos/googlisti/">googlisti</a>

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Business cards are so old-school.

The new way to exhange information? The poken, an electronic portal for personal deets. Basically, it works like this:

1. Upload your profile—including twitter, facebook, and other social network accounts—to the poken.

2. Touch your poken to someone else’s.

3. Upload that person’s information to your computer, and they can do the same.

I got the gadget at a recent social media gathering, and it’s pretty nifty—even if it must reach critical mass to prove useful.

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again—any amount today.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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