Greenpeace: Lovin’ McDonald’s

Image courtesy of McDonald's


Today on its website, Greenpeace grudgingly congratulates Mickey D’s on its latest eco-accomplishment: The burger giant recently opened its first restaurant with hydroflourocarbon-free (read: ozone-friendly) refrigeration in Denmark.

Strange bedfellows, sure. But it’s not the first time they’ve teamed up. Back in 2007, the Washington Post reported that members of the two groups worked together—sharing a tiny boat on the Amazon, no less—to stop deforestation in the Brazilian rainforest:

The eight were in the rainforest together on a mission to see firsthand where farmers were cutting down virgin forest to grow soy beans for, among other customers, McDonald’s. And though Greenpeace had not long ago been accusing McDonald’s of complicity in the deforestation, by the time of the Amazon trip in January, the eight officials were calling each other partners.

Those weren’t just words. The ubiquitous fast-food company and the global environmentalists had already jointly pressured the biggest soy traders in Brazil into placing an unprecedented two-year moratorium on the purchase of any soy from newly deforested areas.

Obviously, this partnership is great PR for McDonald’s (and make no mistake: The company milks it on its environmental site). But it’s also a bonanza for Greenpeace. This kind of who-woulda-thunk-it tidbit is blogosphere/Twitter gold.

Via Triple Pundit.

$500,000 MATCHING GIFT

In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones: A special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of the huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.