September 21, 2009

Beck Watch: NYT Weighs Ludacris, Jay-Z, and Glenn Beck

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Attention Beck Watchers: The Gray Lady is officially in the game. Over the weekend, the New York Times ran two stories about Beck—one, an op-ed about Beck as classic American populist, the other an unlikely comparison between talk radio and gangsta rap.

I, for one, find this refreshing. Nothing diffuses a situation like gently intellectualizing it to death from a great distance. Right?

Then there was this gem, from Beck’s Twitter: Sept 28. Lets make it a day of Fast and Prayer for the Republic. Spread the word. Let us walk in the founders steps.10:37 AM Sep 19th from web

Yes, that’s Glenn Beck co-opting Yom Kippur, the holiest day of the Jewish year, for the Fox Nation. I would be really, really mad, except that there so precious few Republican Jews to begin with, and since virtually all of them either speak only Russian or don’t own TVs and eschew the mainstream media, Beck’s entreaty (and my rage) will surely fall on deaf ears.

Without further ado, here’s who still advertising:

 

  • Conservatives for Patients’ Rights
  • Carbonite
  • Rosland Capital
  • The Law Office of Pulaski & Middleman
  • Superior Gold Group
  • Clarity Media Group (The Weekly Standard)
  • Goldline International
  • Freije Treatment Systems (EasyWater Systems)
  • Scarguard
  • Free tax analysis 800-514-8680
  • News Corp. (The Wall Street Journal)
  • FEMA (National Flood Insurance Program)
  • LifeLock
  • Roche Diagnostics (Accu-Chek Aviva)
  • Imperial Structured Settlements
  • Credit card & debt relief helpline 1-800-650-6878
  • ExtenZe
  • Jos. A. Bank Clothiers

 

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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